Branding for Nonprofits

Branding is the process of creating clear and consistent messages and repeating those messages so that when people see your logo or hear your name, they will think of your organization in the terms you define.

The right brand holds more than the promise of making you well-known, but well-owned. It is where your stakeholders feel a sense of connection that transcends the services you provide or any marketing piece they may see. They believe in you; they feel that they are a part of you and you are a part of them.

Explore Transplant Branding

Deciding to seek a kidney from a living donor can be an overwhelming prospect. Working with Washington University researchers, we developed the Explore Transplant program, a series of materials designed to be delivered by a social worker while kidney patients undergo dialysis. The materials walk through the process of making the decision to seek a living kidney donor. We worked with the WU team on naming the program, and developed the logo and visual branding of all the materials, including a series of brochures, magnets, poster and DVD case.

The program was recently expanded to a multi-state region. An e-blast template and website are currently in production. These will allow the program to communicate with dialysis centers more effectively and will provide opportunities for dialysis workers to share stories and information.

Explore Transplant Branding Explore Transplant Logo