Nonprofit Report and Publication Design

MFH 2007 Online Annual Report

For their 2007 annual report, Missouri Foundation for Health wanted to create an entirely online, interactive experience. The theme, “Paving the Way for Better Health in Missouri” drove the concept for our “driving tour” solution.

Built entirely in Flash, visitors progress through the report via a driving metaphor complete with “road sign” factoids and video clips. Each section is a stop on the road with animated scenes acting as transitions. 

The report is designed to be experienced in a linear fashion from start to finish. But if you wish to skip or replay sections, simply click on the “speedometer” to trigger a windshield wiper transition that leads to the new section. Alternately, the report can be navigated via the table of contents – an animated road map with links to each section.

Click here to view the report.