Nonprofits have to compete harder than ever to win the attention of a media-saturated public. That's why it's crucial for nonprofits to develop strategic messaging.
Strategic messaging is a focused attempt to reach an audience with a clear, consistent message. It keeps you in control of your message and uses your organization's resources to its best advantage. Strategic messaging helps you say it right – every time – to your audiences.
The J was embarking on a $40 million capital campaign and needed a communications plan to guide the development of a case statement and campaign video.
We held a brainstorming session with J staff and the capital campaign consultants. From that we developed a communications plan that outlined the key audiences, market position and the main message of creating a strong and vital future for the Jewish community.
“The process helped keep us focused on how people connect into the J and how to reach our target audiences,” said Michael Rubin, campaign director. The plan helped get campaign leadership on the same page about the creative direction of all materials and helped guide group decisions.
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