branding

Branding is the process of creating clear and consistent messages and repeating those messages so that when people see your logo or hear your name, they will think of your organization in the terms you define.

The right brand holds more than the promise of making you well-known, but well-owned. It is where your stakeholders feel a sense of connection that transcends the services you provide or any marketing piece they may see. They believe in you; they feel that they are a part of you and you are a part of them.

The OASIS Institute

OASIS, an organization that provides programming for seniors, has centers in 26 cities. At a leadership meeting several years ago, they looked at the materials being developed in each city and determined that a cohesive look and message would strengthen the organization’s brand and help members identify OASIS in different cities across the U.S. We worked with OASIS to develop the look of the brand and then created a graphic standards guide and templates for them to use at the headquarters and in each center.