branding

Branding is the process of creating clear and consistent messages and repeating those messages so that when people see your logo or hear your name, they will think of your organization in the terms you define.

The right brand holds more than the promise of making you well-known, but well-owned. It is where your stakeholders feel a sense of connection that transcends the services you provide or any marketing piece they may see. They believe in you; they feel that they are a part of you and you are a part of them.

Camp for All Kids

Camp for All Kids provides camperships to disadvantaged youth. The new organization needed a new logo and a general brochure for both fundraising and marketing. We used photos from actual CFAK-participating camps as well as stock photos to tell the story of the long-term impact of the camp experience. This is an example of how even a small organization can start building a brand.

Visit the Camp for All Kids website.