branding

Branding is the process of creating clear and consistent messages and repeating those messages so that when people see your logo or hear your name, they will think of your organization in the terms you define.

The right brand holds more than the promise of making you well-known, but well-owned. It is where your stakeholders feel a sense of connection that transcends the services you provide or any marketing piece they may see. They believe in you; they feel that they are a part of you and you are a part of them.

Justine Petersen

Justine Petersen helps low-income families buy homes or start businesses in order to build long-term financial assets. We worked with JP to bring their unique story to life and make it easily understood by current and potential audiences. The organization sees itself as a bit of a maverick, but since it deals with mortgages and loans, also wanted to look reputable. Merging these two values was critical to the success of the brand.

501 worked closely with JP staff to ensure that the brand was delivered in a consistent manner. The new colors were based on the interior colors of their new location, bringing consistency to the entire JP experience…in print, on-line and on-site.

Visit the Justine Petersen website.